Prime Supermarket
A pioneer grocery business adopting social e-commerce to drive their digital growth.
Prime Supermarket is one of the largest supermarket groups in Singapore. Social e-commerce is the path Prime takes to cope with the evolving e-commerce landscape in Southeast Asia.
Why Social E-commerce?
Long-term
It’s a long term strategy to build the organisation’s own capability and customer bases.
Proven and workable
Social e-commerce has proven to work during the pandemic for the wholesale and grocery industry in China and Singapore, it will work for Prime.
Fast growing
The ROI for social e-commerce platform is measurable. Relying on social networks for user acquisition, it grows much faster than traditional e-commerce approaches.
The social e-commerce solution has worked for Prime, in improving productivity of the organisation, and encouraging people from outside of the organisation to become resellers. The platform is autonomous, efficient, and measurable.
- Autonomous
Group leaders can self manage the engagements and sales of the social groups, and get paid by
the organisation without interferences from the management. - Efficient
The overall process has been automated, all the way from order management, stock management,
to logistics, billing and commission management. - Measurable
The performance is easily measurable with the key data matrix. It helps the organisation transform to
be more data-driven, and make rational decisions based on data.
